Employee Spotlight

At FM:Systems, our team has 3 guiding values around what we believe and how we behave: do the right thing, act with urgency, and cultivate a culture of excellence & accountability. We strive to foster an environment for our employees to grow and be the best version of themselves in and outside of the workplace. Check out some of the great people who work at FM:Systems!

IM Bubble - Employee Spotlight

Muhammad Isap - Digital Marketing Manager

Tell us what do you do at FM:Systems?

I’m the Digital Marketing Manager for FM:Systems and I currently look after all things digital marketing globally. This includes tasks such as managing and optimizing our website, SEO improvements, help our site organically rank higher, digital ads etc.

Tell us a little bit about your educational and professional background.

So, I have a degree in Advertising and Marketing Communications Management, and my education didn’t stop there. I continually do research on different tools and certifications. I’ve also been fortunate enough to work in different industries and sectors, covering B2C and B2B marketing over my career.


Tell us something people might not know about FM:Systems.

It’s a difficult one, as we’ve got an awesome company culture at FM:Systems, and everything is pretty transparent. However, the one thing that comes to mind, is that the FM:Systems corporate website received the highest number of visitors (ever) for nearly three months straight this year – this is data going back since FM:Systems website was first launched many years back.

Sum up your FM:Systems career to date in one word. 


What is your proudest moment at FM:Systems? 

The launch of our revamped corporate website! We really tried to focus on the user experience when designing it, and at the same time, allowed us to make some great changes, helping our ranking in search engines. We see the website as a ‘living thing’, so there’ll be continual improvements and updates. The website is our ‘shop front window’ to the world after all!

What’s something you learned in the past week? 

Toilet paper is more important than milk (during quarantine times!)

Tell us three things most people don’t know about you. 

I do a lot of youth work outside of my role at FM:Systems.

I’m an adrenaline junkie – I love roller coasters and sky diving! My wife and I went sky diving in Dubai over the palm islands.

I once ran up the highest mountain in Wales, UK for charity.

What gets you out of bed every morning? 

My little one! She wakes up super early and wakes me up with her.

What is your motto or personal mantra?  

Never look down on anyone unless you’re helping them up.

If you could switch jobs with anyone in the world, who would it be? 

A football (soccer) player – not much to it, and they can earn 6 figures a week, though I do thoroughly enjoy my job!   

Where would you like to go on a dream vacation?  

The Maldives – I was scheduled to go here, then the pandemic struck.  

What is something you’ve always wanted to try?  

Flying in a fighter jet! (I'd love the adrenaline!)

What TV show or movie are you ashamed to admit you love? 

I don’t think I can actually answer this, but I guess Shaun the Sheep (something that my daughter watches). 

What is your favorite food?  

Lamb Biryani  

You’re happiest when…. 

I’m spending time with family or out on a walk/hike/cycling.  

What’s the best gift you’ve ever received? 

My daughter   

What chore do you absolutely hate doing? 

Cooking, but then again, that might be because my wife is a much better cook than me!

When you have 30 minutes of free time, how do you pass the time?  

Normally, reading up on non-fiction or trying to better myself within my field.  

What’s your favorite indoor or outdoor activity? 

Outdoor would definitely be long distance cycling 


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